Titleist AVX AIM - 12 Balls

What is Titleist AIM Technology?

AIM stands for "Alignment Integrated Marking." This innovative technology developed by Titleist aims to improve golfers' accuracy on the green.

Unlike simple lines or dots drawn manually by players on their balls, AIM offers alignment indicators directly integrated into the ball's design, with a professional, tour-inspired finish. These markings are not just aesthetic: they have been designed, tested, and optimized to provide an effective visual aid during putting, while respecting each player's aesthetic preferences.

With several options available (AIM Enhanced, AIM Performance, and AIM 360), every golfer can choose the marking that best suits their playing style and needs. Whether you want a discreet line, full 360° support, or higher-contrast markings for better reading, AIM helps you align faster, more accurately, and more confidently.

In short, AIM isn’t just a cosmetic detail: it’s a built-in performance tool that helps you hole out, shot after shot.

AVX

EXCEPTIONAL DISTANCE. EXTRAORDINARY SENSATION.
You have to believe in your swing, believe in how you play your next shot, and believe in your equipment—especially your golf ball. That's where the new Titleist AVX comes in. With longer tee-to-green distance, more spin and control on the green, a softer feel, and a more penetrating flight, the new AVX is even better. Believe it.

Who is it for?

For the player looking for a low-flying, low-spin golf ball with a very soft feel and excellent greenside control.

Characteristics

• Greater distance from tee-to-green thanks to a new large high-speed core
• New patented urethane cover increases greenside spin for improved short game control
  
• The thin, highly flexible casing layer reduces spin in long play
  
• New aerodynamic dimple pattern delivers a more penetrating ball flight